How many words does a video paint? 1.8 million according to research (not ours, we hasten to add, but those clever dudes at Forester). Video and animation are playing a powerful and integral part within todays marketing toolkit, helping to educate, engage and immerse audiences within their favourite brands. New products are brought to life using high-definition content, teasing us at the very earliest opportunity. Complex services and ‘to-do’ instructions are delivered within clear and concise chapters. In fact, the right message, correctly delivered is super sticky, with 80% remembering content 30 days after its original viewing.
Today’s marketers are certainly enjoying the results driven by this rich media. After watching a video, 64% of users are more likely to by a product online, which is one reason for the eye-watering volume of new content being produced and published each-day (over 300 hours of new content being uploaded to YouTube each and every minute of the day).
With SO much content vying for our attention, how do you ensure, scrap that, guarantee that your content is found and consumed by your perfect audience? Enter Zuube.
After honing every aspect of the Zuube card, we have worked with some of the worlds leading brands, including; 02, Saatchi & Saatchi, Fiat, Jeep, Alfa Romeo and Mercedes Benz to reach out and engage with their customers, delivering increases in their sales of 39%.
If you want to know a little more about how Zuube can engage your customers, call Cloud Ten.