Well not at Toople.com it isn’t.
The telecoms market is fierce, with some of the most powerful brands in the UK vying for the attentions of consumers and business decision makers across landline, mobile and hosted technologies. Within such a noisy space, it is imperative to ensure everything is aligned; brand positioning, creative direction, marketing strategy, content, contact strategies, (we’re not listing all these out for SEO purposes, honest), but it’s true. So when we were approached by the senior leadership team at Toople.com with such a challenge, who were we to shy away!
Collaborating with an incredible team of developers, digital marketers and creatives, Cloud Ten were appointed the lead-agency to develop the Toople.com brand, its positioning, digital presence and communications plan.