The difference between HTTP and HTTPS may seem like just one letter, but that one little letter can impact a broad spectrum of business KPIs and have potentially significant implications on your customer base.
According to research from Ofcom, 58% of users would abandon an online transaction if the website is flagged as insecure. This begs the question, is it worth the risk?
Our top three reasons why the little ‘s’ matters!
So, what’s all the fuss about?
HTTPS is a method that allows websites to encrypt their page data that you request from the web server and push back to it. From a customer’s perspective, it ensures that their connection to the website is secure, and no one can steal their personal information whilst in transfer.
Since Google called for “HTTPS Everywhere” at their I/O Conference in 2014, more websites have been making the switch, and it’s rapidly becoming the ‘norm’. Google presented a united front stating, “communications should be secure by default”, later going on to say “the future of the web is a secure one”.
Four years on; many businesses are yet to make the switch. Google’s security blog had marked July 2018 as the switch deadline. If you haven’t managed to meet this deadline, then Google will tell visitors your site is ‘Not Secure’!
Our question to you – Why have you not taken the steps necessary to ensure customer protection?
The benefits speak for themselves…
Google had proclaimed that shifting to HTTPS – with the addition of adding an SSL 2048-bit key certificate on your site – will provide your site with a ‘minor ranking boost’. We want to make it clear to you that Google’s overall ranking algorithm takes other factors, such as high-quality content, into account. However, securing your site ‘may determine your strength’.
Why? It’s all part of Google’s new movement towards user experience and keeping everyone safe whilst online. If your site isn’t ‘secure’, you could be getting outranked by websites which are.
Even though some users may not have a technical understanding of a secure connection, it is your job, as the ‘trusted advisor’, to ensure that your customer’s information will be protected.
Although shopping has become a lot more digitised, there is still 29% of online shoppers who do not trust retailers with their personal information. So, as Google is endeavouring to educate those on the safety of online shopping, you should be thinking about ways of delivering a safer online environment.
Improving the security of your site will also enhance other performance aspects, for instance, responsiveness and speed – both of which positively influence your Google rank. But how, you may be asking?
Well, when you secure your site, an SSL certificate is created. This certificate provides a secure channel between two machines/devices over the internet. This is what turns a website’s address from HTTP to HTTPS.
Serving your website over HTTPS enables certain technologies to increase the delivery speed of your website up to 85%. Google takes this into account when calculating your Google rank.
Ok, I understand the importance, but how do I switch my site to HTTPS?
If you’re ready to make the switch, don’t worry, Cloud Ten can handle it all for you. We fully appreciate the fact this could be a daunting task, but with our expert insight, we can make the process quick and straightforward.
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