Welcome to the Cloud Ten Group Journal. We have been around the block (and then some), travelling the length and breadth for our clients. We hope you enjoy reading some of our antics, musings and projects.
Email footers, a brand asset which you may think has always been compulsory…think again! An email signature (as they’re better known) used to consist of contact information. However, this simple tiny detail now plays a significant role towards a consistent corporate identity.
Marketing with a message, or ‘conscious capitalism’ as it is often known, is a philosophy which centres around the belief that businesses should take a stand and support important social, political and environmental issues. This practice has become increasingly prevalent since the advent of social media because brands now have vast online platforms through which to promote their charitable endeavours and to use their brand reputation to raise awareness towards worthwhile causes.
In August 2016, Instagram launched their stories, a trend that 13 months later topped 300 million daily users. This growth was put down to encouraging users to stay on the platform for longer, and visit their favourite pages more frequently. To embrace this addition further, the good-folk at Instagram have launched a new tool to capture and present your business’s favourite moments from your Stories and share them in unique way, called Story Highlights.
Since the advent of the Internet users have been able to broaden their field of knowledge at the click of a button. This vast online market has also equipped companies with a massive platform through which to advertise to potential consumers. However, in a competitive global landscape where users are constantly bombarded with ads, companies need to devise new forms of marketing which benefit rather than irritate their consumers.
Did you know that loyal customers are worth, on average, up to 10 times as much as their first purchase? What’s more, studies have shown that it can take roughly 12 positive experiences to make up for one unresolved negative experience. As such, it is imperative that businesses focus upon improving the individual experiences which their consumers have with their brand. This is where customer journey mapping can help.
An increasingly popular design trend, isometric illustrations are a visual representation of three dimensional objects in a two-dimensional format and they can be created within tools such as Adobe Illustrator CS3. These illustrations equip businesses with a unique perspective for communicating how their new products and services work to their target audience.
At its core, a branded community is a group which has been founded based upon an attachment to a particular product, service or brand. According to studies undertaken by Dialogue, 40% of people surveyed in the UK stated that being part of a brand community meant they’d be likely to spend more money on that brand’s products and services; a figure which increases to 58% for consumers aged 25 to 34.
According to a Forbes study, 60-70% of all software, services and technology spending will be cloud-based by 2020. In keeping with this ever-evolving technology, businesses require an advanced cloud computing platform which will enable them to access all their digital assets, in sync, from any given location.
This is where Adobe Creative Cloud Assets can prove essential. This highly proficient system enables users to store, sync and share all digital assets from your Adobe Creative Cloud.
Crowdshaping is the use of data generated by people inside a defined space to adjust and customise an event or experience. Through the use of crowdshaping application software, event managers can collect real-time data from their clients using check-in applications installed on their smart phones and wearable tech devices.
‘Two heads are better than one’. This time honoured cliché can prove incredibly relevant for businesses; especially in light of Google’s findings that fashion labels which embrace pop culture through cross-collaborations rank higher in search results than their solo counterparts. These brands have discovered that collaboration is key when it comes to engaging consumers and securing their return custom.