The Cloud Ten
Journal

Antics, Musings and Projects_

Welcome to the Cloud Ten Group Journal. We have been around the block (and then some), travelling the length and breadth for our clients. We hope you enjoy reading some of our antics, musings and projects.

Crowdshaping

April_23rd_2018_

Crowdshaping is the use of data generated by people inside a defined space to adjust and customise an event or experience. Through the use of crowdshaping application software, event managers can collect real-time data from their clients using check-in applications installed on their smart phones and wearable tech devices.

Brand Collaborations

April_16th_2018_

‘Two heads are better than one’. This time honoured cliché can prove incredibly relevant for businesses; especially in light of Google’s findings that fashion labels which embrace pop culture through cross-collaborations rank higher in search results than their solo counterparts. These brands have discovered that collaboration is key when it comes to engaging consumers and securing their return custom.

5G Cities

April_9th_2018_

With technology advancing more rapidly than ever before, many individuals have wondered what it will be like to live in cities in the future where everyday devices can communicate with each other. To answer this question, various tech companies and telecommunications brands came together last month at the Mobile World Congress event in Barcelona, Spain, in order to demonstrating their plans for 5G networks.

GDPR

April_3rd_2018_

In May 2018 the European Union’s new General Data Protection Regulation (GDPR) legislation will be brought into action, and in the past few months there has been a lot of content produced. Today we bring to you a quick 2 minute summary of everything you need to know and do to be compliant by May 2018.

Personal Branding

March_26th_2018_

At its core, personal branding is all about establishing your key attributes and then presenting them in a way that is clear for potential clients, business partners and investors to comprehend.

Personal branding used to simply consist of a business card with your name on it. However, in the age of social media there are various factors to personal branding such as social media profiles, blogs, news mentions, video blogs (aka vlogs) and podcasts; all of which factor in to your personal brand.

Chatbots

March_19th_2018_

Did you know that 83% of consumers require some degree of customer support while making an online purchase? Poor communication channels between businesses and their clients in these instances can be the difference between closing a sale and losing a potentially loyal long-term client. Fortunately, technological innovations have provided a possible solution; chatbots.

Design Thinking

March_12th_2018_

Design thinking focuses upon identifying the needs of a product’s end user and draws upon a variety of tools such as brainstorming sessions, rigorous testing and feedback surveys. By ‘thinking outside the box’ businesses are encouraged to develop new products, services and business strategies that they never would have previously envisaged.

What’s happened to Facebook?

March_6th_2018_

One of the social networking sites most closely associated with fake news is Facebook who were blamed for helping to spread hatred and division throughout the 2016 US Presidential Election. Fake news has become such a prevalent problem on Facebook that only one in four Britons trust the news they read on social media.

Influencer Marketing

February_26th_2018_

It is universally accepted in the world of marketing that an endorsement from a high profile individual can work wonders for your brand. Take one look during the commercial break of your favourite TV show and you will see all manner of celebrities promoting products and services. However, influencer marketing took this trend one step further in 2017.

Responsive Logos

February_12th_2018_

The next stage in this digital marketing revolution is responsive logos. Adapting content no longer means just scaling up and down font sizes and images; brands now need logos which can make an elegant and efficient use of screen space and engage with consumers irrespective of the device they are using.
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For now!_

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