Welcome to the Cloud Ten Group Journal. We have been around the block (and then some), travelling the length and breadth for our clients. We hope you enjoy reading some of our antics, musings and projects.
“The children are our future”. Businesses need to take note of this ancient adage to establish long-term relationships with their prospective consumers. Brands need to create marketing campaigns which instigate immersive interactions with these Millennials and Generation Z as they are incredibly active on social media, they predominantly use mobile devices to consume content, and they prefer personalised, multimedia content which caters to their specific interests.
Animation gestures can be used to help users understand how they are supposed to interact with a site, such as indicating to users when they need to swipe left or right to view a video, scroll down to read a post or tap the screen to purchase a service. To help your business make the most of these micro-interactions, we have created the following guide on the best ways to implement animated gestures throughout your company’s website.
Here at Cloud Ten, we pride ourselves on going the extra mile (or 54 as the case may be) as we join Blackstone Consultancy in their London to Brighton cycle on September 16th in aid of Blesma. With our continued work in the UK’s security sector, we have been aware of the fabulous work carried out by Blesma for a few years; therefore wanted to do our bit to help out!
Email footers, a brand asset which you may think has always been compulsory…think again! An email signature (as they’re better known) used to consist of contact information. However, this simple tiny detail now plays a significant role towards a consistent corporate identity.
Marketing with a message, or ‘conscious capitalism’ as it is often known, is a philosophy which centres around the belief that businesses should take a stand and support important social, political and environmental issues. This practice has become increasingly prevalent since the advent of social media because brands now have vast online platforms through which to promote their charitable endeavours and to use their brand reputation to raise awareness towards worthwhile causes.
In August 2016, Instagram launched their stories, a trend that 13 months later topped 300 million daily users. This growth was put down to encouraging users to stay on the platform for longer, and visit their favourite pages more frequently. To embrace this addition further, the good-folk at Instagram have launched a new tool to capture and present your business’s favourite moments from your Stories and share them in unique way, called Story Highlights.
Since the advent of the Internet users have been able to broaden their field of knowledge at the click of a button. This vast online market has also equipped companies with a massive platform through which to advertise to potential consumers. However, in a competitive global landscape where users are constantly bombarded with ads, companies need to devise new forms of marketing which benefit rather than irritate their consumers.
Did you know that loyal customers are worth, on average, up to 10 times as much as their first purchase? What’s more, studies have shown that it can take roughly 12 positive experiences to make up for one unresolved negative experience. As such, it is imperative that businesses focus upon improving the individual experiences which their consumers have with their brand. This is where customer journey mapping can help.
An increasingly popular design trend, isometric illustrations are a visual representation of three dimensional objects in a two-dimensional format and they can be created within tools such as Adobe Illustrator CS3. These illustrations equip businesses with a unique perspective for communicating how their new products and services work to their target audience.
At its core, a branded community is a group which has been founded based upon an attachment to a particular product, service or brand. According to studies undertaken by Dialogue, 40% of people surveyed in the UK stated that being part of a brand community meant they’d be likely to spend more money on that brand’s products and services; a figure which increases to 58% for consumers aged 25 to 34.