The Cloud Ten
Journal

Antics, Musings and Projects_

Welcome to the Cloud Ten Group Journal. We have been around the block (and then some), travelling the length and breadth for our clients. We hope you enjoy reading some of our antics, musings and projects.

Instagram Story Highlights

June_12th_2018_

In August 2016, Instagram launched their stories, a trend that 13 months later topped 300 million daily users. This growth was put down to encouraging users to stay on the platform for longer, and visit their favourite pages more frequently. To embrace this addition further, the good-folk at Instagram have launched a new tool to capture and present your business’s favourite moments from your Stories and share them in unique way, called Story Highlights.

Native Advertising Strategy

June_11th_2018_

Since the advent of the Internet users have been able to broaden their field of knowledge at the click of a button. This vast online market has also equipped companies with a massive platform through which to advertise to potential consumers. However, in a competitive global landscape where users are constantly bombarded with ads, companies need to devise new forms of marketing which benefit rather than irritate their consumers.

Customer Journey Mapping

May_29th_2018_

Did you know that loyal customers are worth, on average, up to 10 times as much as their first purchase? What’s more, studies have shown that it can take roughly 12 positive experiences to make up for one unresolved negative experience. As such, it is imperative that businesses focus upon improving the individual experiences which their consumers have with their brand. This is where customer journey mapping can help.

Isometric Design

May_21st_2018_

An increasingly popular design trend, isometric illustrations are a visual representation of three dimensional objects in a two-dimensional format and they can be created within tools such as Adobe Illustrator CS3. These illustrations equip businesses with a unique perspective for communicating how their new products and services work to their target audience.

Branded Communities

May_8th_2018_

At its core, a branded community is a group which has been founded based upon an attachment to a particular product, service or brand. According to studies undertaken by Dialogue, 40% of people surveyed in the UK stated that being part of a brand community meant they’d be likely to spend more money on that brand’s products and services; a figure which increases to 58% for consumers aged 25 to 34.

Adobe Assets

April_30th_2018_

According to a Forbes study, 60-70% of all software, services and technology spending will be cloud-based by 2020. In keeping with this ever-evolving technology, businesses require an advanced cloud computing platform which will enable them to access all their digital assets, in sync, from any given location.

This is where Adobe Creative Cloud Assets can prove essential. This highly proficient system enables users to store, sync and share all digital assets from your Adobe Creative Cloud.

Crowdshaping

April_23rd_2018_

Crowdshaping is the use of data generated by people inside a defined space to adjust and customise an event or experience. Through the use of crowdshaping application software, event managers can collect real-time data from their clients using check-in applications installed on their smart phones and wearable tech devices.

Brand Collaborations

April_16th_2018_

‘Two heads are better than one’. This time honoured cliché can prove incredibly relevant for businesses; especially in light of Google’s findings that fashion labels which embrace pop culture through cross-collaborations rank higher in search results than their solo counterparts. These brands have discovered that collaboration is key when it comes to engaging consumers and securing their return custom.

5G Cities

April_9th_2018_

With technology advancing more rapidly than ever before, many individuals have wondered what it will be like to live in cities in the future where everyday devices can communicate with each other. To answer this question, various tech companies and telecommunications brands came together last month at the Mobile World Congress event in Barcelona, Spain, in order to demonstrating their plans for 5G networks.

GDPR

April_3rd_2018_

In May 2018 the European Union’s new General Data Protection Regulation (GDPR) legislation will be brought into action, and in the past few months there has been a lot of content produced. Today we bring to you a quick 2 minute summary of everything you need to know and do to be compliant by May 2018.

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For now!_

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