Marketing Concepts to Make Your Brand Stand Out_

In today’s crowded world, where we remain consistently ‘exposed’ to thousands of advertising messages, it is imperative that we continue to find ways in which to stand out, both in business and personally. Much like ‘Fearless Girl’ Jade Delaney who painted herself gold and stood outside the offices of McCanns to bag herself her perfect role, or what about the guy who posted his shoe to a prospective employer, to get his foot in the door, we all need to find innovative ways to make that right, first impression.

 

Getting Noticed

Image result for fearless girl dress up

Both of these examples are memorable, bold, and ultimately effective. But there’s a fine line between being impressively clever and going full crazy. Jade Delaney showed research and brand knowledge by posing as the ‘Fearless Girl’; the celebrated statue outside McCann’s New York office on Wall St. If she had just painted herself blue and stood in a tree pose, we’re not quite sure it would have had the same effect. Your campaign has to show your skills and be industry-relevant.

 

Hello Neighbours!

 

We recently made a pretty sweet campaign ourselves, sending these branded sugar bags to a whole host of local businesses. Every time they go to the tea and coffee cupboard, who do they see? Yep, yours-truely.

Not only did this build our local awareness, it also showcased the creative skills of our team, and demonstrated the kind of concepts we create for our clients.

We work closely with all our clients to understand their brand and unique objectives. From there, we create campaign concepts, event materials, video content, digital and print media and much, much more.

We recently collaborated with our client and local business innovation centre – ‘49’; to create something ‘very up-lifting’. If you take a trip in their lift, you’ll find it to be a perfect place to brush up on your elevator pitch…(ground floor to the first floor in an eye-watering 27 seconds!) #gforce

 

 

If a picture paints a thousand words, how many words does a video paint?

1.8 Million per 1-minute of video apparently.

Everyone understands the importance of video and animation in today’s marketing world, but video brochures take this medium to the next level. With 300 hours of new YouTube content being uploaded each minute, your video marketing needs to go above and beyond in order to stand out, and it needs to find your perfect client, at the perfect time.

Our finely tuned video brochures combine the tactile and impressive frame of print-based media with the high-definition and immersive experience that comes with rich video content. Brands using our video brochures are always associated with quality and luxury.  

We’ve worked with 02, Fiat, Alfa Romeo and Mercedes Benz to engage their audiences and increase enquiries by up to 39% using these innovative video brochures. If this sounds like something Cloud Ten could help you with, just let us know.

Amongst the realms of new digital possibilities, we also recognise that there are a few timeless essentials that no company should ever be without. The traditional business card is still very much alive, and we believe in the best for those too. Get in touch with our team to discover how high-quality paper-stocks and exciting print finishes, can deliver that brilliant first impression for your clients.

 

If you’ve got the beginnings of a business idea, or need a new and innovative way to capture the attention of your clients, we’d love to hear from you! Get in touch at team@cloudtengroup.co.uk or 01590 719921.