Welcome to the Cloud Ten Group Journal. We have been around the block (and then some), travelling the length and breadth for our clients. We hope you enjoy reading some of our antics, musings and projects.
Design thinking focuses upon identifying the needs of a product's end user and draws upon a variety of tools such as brainstorming sessions, rigorous testing and feedback surveys. By 'thinking outside the box' businesses are encouraged to develop new products, services and business strategies that they never would have previously envisaged.
One of the social networking sites most closely associated with fake news is Facebook who were blamed for helping to spread hatred and division throughout the 2016 US Presidential Election. Fake news has become such a prevalent problem on Facebook that only one in four Britons trust the news they read on social media.
It is universally accepted in the world of marketing that an endorsement from a high profile individual can work wonders for your brand. Take one look during the commercial break of your favourite TV show and you will see all manner of celebrities promoting products and services. However, influencer marketing took this trend one step further in 2017.
The next stage in this digital marketing revolution is responsive logos. Adapting content no longer means just scaling up and down font sizes and images; brands now need logos which can make an elegant and efficient use of screen space and engage with consumers irrespective of the device they are using.
Colour is a perception of the human eye. When we look at something, the data travels from our eyes to our brains, and we perceive it as a certain colour; for example, the blue sky. The theory of colour, charged with meaning by society, explains the subliminal and cultural messages that colours can create and communicate. With that being said, we take a look at why the psychology of colour is ever so important with the world of marketing and design.
Did you know that only 2% of web traffic converts on the first visit? In the competitive world of digital marketing, businesses can invest a vast amount of time, money and resources into directing their clients towards certain products and services only to fall short at the final hurdle. You can learn more about how best to implement retargeting within your company's existing digital marketing campaign by contacting the Cloud Ten team online today. Given that 46% of search engine marketing professionals believe retargeting is the most underused online marketing technology, there's no time to lose!
We are proud and excited to celebrate our work anniversary today! But before we launch into the festivities (oh and there will be festivities!), I wanted to make time to indulge in a little reflection. As I normally struggle to remember what I had for dinner, the morning after, attempting to recall all our wins, losses, near misses, great decisions and the many howlers that outweigh them, will be difficult, and for those who have reached the second paragraph, will be delighted to read, I’m sure. It’s going to be short, snappy and a note for prosperity and NOT for blowing smoke up one’s own rear!
Pinterest uses 'machine learning' to personalise the photographs and products that appear on users' feeds, which means that the user will find their feed more appealing and precise. Machine learning helps to recognise the topics you search for, and the type of photos you pin, in order to make your feed more appealing and targeted towards you.
Creativity isn't a skill just for artists – nowadays, in our complex world, creativity is a valued skill in many industries. Businesses look for creative employees, to design and present the company in a creative, visually aesthetic way. As the world develops a better understanding and appreciation of aesthetics and design, we have to think creatively to keep up. This is why creatives, such as graphic designers, are progressively rising up in industry.
As many (not all) of us, plan to empty the cupboards and give our houses/offices a good spring clean, others are transforming something a little less obvious, their branding. So we've got through the first few months of the year, is your branding looking ok...are you sure? It was really current and trendy when it was created...back in 2006, but we're in 2017 and maybe now it's starting to look a little tired and in need of a little tweak here and there. From our experience, we find that sometimes the smallest of changes can make the biggest impact. The addition of a new colour or the curve of a new font can be the update your brand's been needing.
What with moving into our swanky new offices, launching our new website, or having a number of new colleagues join the fold, it's been an exciting few months here at Cloud Ten. And now we're delighted to announce that we are certified as Highly Recommended by RAR, the Recommended Agency Register.
Video continues to play a significant part in today's marketing toolkit, even more so with this space being serviced by a growing number of digital agencies which is providing a more competitive price-point. But the concern for most businesses that have adopted this rich media is how to get their content in front of their chosen audience?
There are 1.17 billion Google users worldwide and I bet you're one of them! I know I am. But is it taking over your life? – Don't Google that! Everyday I find myself asking Google a number of questions, whether it be about a foreign country, the age of a celebrity. Or a simple equation that my brain doesn't have the time or inclination to compute!